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In a significant development, Meta Platforms (META.O) has come under scrutiny for allegedly violating European data privacy regulations in Norway. This case holds potential implications for the broader European landscape.

Allegations and Fines

Meta Platforms is facing accusations of breaching European data privacy rules by collecting user data for targeted advertising purposes. The practice, commonly known as behavioral advertising, is prevalent among major tech companies.

Since August 14, Meta has been subject to a daily fine of one million crowns ($94,145) due to its failure to comply with the European General Data Protection Regulation (GDPR). The fine is set to continue for the next three months.

Legal Proceedings

Representing the regulatory body Datatilsynet, lawyer Hanne Inger Bjurstroem Jahren emphasized that the violation of GDPR rules is undeniable. During the court proceedings, she asserted, “There is no discussion on whether the company is in violation of these rules… Today, Meta breaks GDPR rules.”

Meta’s Response

Meta defended itself during the court hearing, stating that it had already committed to obtaining user consent for data usage. The company criticized Datatilsynet for its expedited process, claiming it was unnecessary and insufficient for a proper response.

See also: 10 Tips: How To Avoid Internet Tracking 

Regulatory Concerns

Datatilsynet has raised concerns regarding the timeline and approach to obtaining user consent from Meta. The regulatory body highlighted that user privacy rights remain compromised until this matter is resolved.

Potential Consequences

Beyond the immediate fine, Datatilsynet holds the authority to escalate the case by referring its decision to the European Data Protection Board. This move could result in a permanent fine and expand its impact to encompass the entire European region. However, as of now, Datatilsynet has not taken this step.

Significance of the Case

While Norway is not an EU member, its participation in the European single market underscores the importance of this case within a broader European context.

Source: Reuters